Ad from the ’20s speaks to the consumer: the All-Knowing Woman
“Jim always buys the same old ties, doesn’t he? Year after year… dark blue with white dots is a standby. Nen are unbelievably primitive in such matters. here are ties, modern in pattern and stylish in fabric. Go to the nearest haberdashery and say: ‘I desire to select some neckties for my husband’ (Sweetheart, Son or Father, or Brother). Dig Jim out of the dark-blue-and-white-dot habit. Make him stylish whether he wants to be or not. Help him in his utter helplessness.”
